The world is facing a large number of ecological challenges. Excessive land use and irresponsible handling of natural resources are just some of the drivers of such a development. In agriculture, plant residues are also often not recycled in a useful way, instead being disposed of as cheaply as possible.

The pressure to innovate in the paper industry and the need for alternative pulps is very high. This is due to higher prices for fresh wood fiber, decreasing quality of waste paper and increasing demand for sustainable products from consumers. In addition, the politics are calling for more social and ecological responsibility from companies.

With the motivation to develop sustainable and meaningful solutions to the disposal problem described above, we started eco:fibr. We have developed an environmentally friendly process to extract pulp from the residues of the pineapple plant. This enables us to offer the paper and cardboard industry a sustainable alternative to conventional pulp made from wood.